Study: 69% of creators are burned out. Is coaching the solution?

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While many fans are aspiring creators, we are beginning to understand the demands that come with the job. A study from Healthy Gamer and Stream Hatchet shows that creators are more likely to deal with mental health concerns than peers, but tailored solutions can help.

Healthy Gamer, led by Dr. Alok Kanojia, MD MPH also known as Dr. K, has been working with creators for the last two and a half years through its coaching program. The program is informed by Dr. K’s holistic background as a psychiatrist, Ayurveda monk and firsthand experience as a content creator on Twitch, YouTube and TikTok.

This study show that Healthy Gamer’s program effectively improves both creators’ mental health and performance based on surveys and data from Stream Hatchet.

Compared to the general population, creators are dealing with more mental health issues. The reported rates of burnout, anxiety and depression are all greater in Healthy Gamers clients vs. the 2021 APA Work and Wellbeing Survey. These figures are also supported by other studies cited in the report.

This data highlights the challenges creators face and the impact it can have on productivity. Maintaining and building an audience requires creators to be highly productive. Mental health challenges can make it even more difficult to meet these demands.

Based on a survey of 74 of Healthy Gamer’s clients, the majority of creators report productivity challenges. Procrastination is the most common concern (76%), followed by work-life balance (72%). On the whole, it shows that creators face a number of hurdles to meet productivity demands.

While creators can and should seek