Redemption Games spins out of AppLovin and raises $7M
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Redemption Games has spun out of AppLovin and it has raised a new round of $7 million as an independent game studio.
The Carlsbad, California-based company has had a rich history in gaming, as it created the hit mobile game Sweet Escapes before it was acquired. And its founders, Michael Witz and Dan Lin, were behind the success of Cookie Jam, which has generated well over $500 million for mobile game publisher Jam City (as of a few years ago). Overall, the team’s games have done more than $1 billion in sales.
Cookie Jam debuted back in 2013 and then Jam City acquired Mob Science, another game studio which Witz and Lin started. They started Redemption Games in 2019 to work on Sweet Escapes, with funding from Supercell. AppLovin first invested in Redemption Games and then acquired it.
“We acquired the studio from AppLovin and so we’re once again an independent studio,” said Witz in an interview with GamesBeat. “And subsequent to that, we went out and raised a seed round of capital. It’s like starting out fresh again.”
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And now the company is spinning out again as an indie studio, with $7 million in a round led by Play Ventures. Additional investors included Bitkraft, Merit Circle DAO, Orange DAO, and a few game industry friends.
“Some might say, that being a small, independent studio trying to build and publish mobile puzzle games in the teeth of a highly competitive market might seem a bit crazy,” said Witz. “But emerging new
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