PlanetPlay’s new initiative helps studios earn more revenue, while fighting climate change

gamesindustry.biz:

As we step up to recognise Earth Day 2024 – the 50-year-old global event that seeks to highlight issues affecting our climate, oceans, and planetary peace – not-for-profit organisation PlanetPlay wants to help game studios and players make meaningful change.

By harnessing ‘passive activism’, PlanetPlay's expertise lies in helping studios create in-game promotions that inform players about green issues and galvanise them to contribute to real-world sustainability causes "without changing the games they play or how they play them".

Thanks to an enviable celebrity network that spans the games, music, and entertainment industries, PlanetPlay is perfectly positioned to help studios implement environmentally-conscious messaging with its new campaign, "Make Green Tuesday Moves" (MGTM).

A twist on the organisation's own "Make Green Moves" strapline, the bold initiative seeks to use the first Tuesday of every month to showcase critical green issues in a friendly, accessible way to gamers – and, ultimately, help studios sell more games and IAPs.

"When we were originally in discussions with studios about evolving from one-off in-game green activations to a regular, ongoing campaign involving multiple partners and games, it became clear that a recurring monthly activation would keep studios, celebrity partners and players excited and engaged," explains Rhea Loucas, Founder and CEO of PlanetPlay.

"What we have built with our founding MGTM members is unique. We're going to have multiple studios talking about the movement, combined with celebrities and PlanetPlay, and this triangulation of comms will deliver a diverse portfolio of games, game items, and commercial uplift for all involved."

"We're going to have multiple studios talking about the movement, combined with celebrities and PlanetPlay"

Kicking off on June 4, 2024, SYBO (Subway Surfers), Lockwood Publishing (Avakin Life), Ten Square Games (Fishing Clash), and CM Games (Nitro Nation) have all been signed up as MGTM launch