Netflix says its new trivia show might ‘push more people into games’

theverge.com:

Netflix’s latest game is an addictive trivia title from the creators of Bandersnatch — an interactive experience called Cat Burglar where correct choices help move the story forward. More of this hybrid game-based storytelling is on the way, and Netflix thinks it could help push more of its users to think of the service as a place for games.

“You can only do this on Netflix,” Netflix VP of comedy and interactive lead Andy Weil tells The Verge. “You can’t do this on any other platform because we’re a tech company, and that’s in the DNA of Netflix all along. The idea that you can interact with the content is something that we are exploring across all genres, all types of things.”

Cat Burglar is an animated series from Charlie Brooker and Annabel Jones — the creators of Bandersnatch, arguably Netflix’s biggest interactive title to date. The cartoon, which debuted Tuesday, has a nostalgic look and feel similar to that of Looney Toons, with its stars being a museum-burgling cat named Rowdy and a security dog named Peanut. The show is intended for adults, though, with one round of trivia asking about the easiest things to do while drunk, for example.

The show has six core endings, Weil tells me, meaning Netflix has created incentives for users who beat it to return and play again (the whole thing only takes about 15 minutes). But like Bandersnatch, there are many, many permutations depending on how you play the game through. Each round of trivia is unrelated to the story itself — and it changes with each round — which ups the stakes for players trying to watch the cartoon and advance to the next vignette. The experience is available in nine languages, with each round of trivia custom-tailored to the chosen language.

This kind