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‘Are you still playing?’: What the future holds for Netflix’s Interactive Entertainment
To start with an understatement: The streaming world has become an incredibly crowded space. Netflix’s long standing as the streaming trailblazer has begun to fade, as fast-rising competitors HBO Max and Disney Plus learn from its moves, avoiding many of the pitfalls it first experienced. This has created an uncertainty in Netflix’s future as the leading SVOD service, a title which it has held onto for nearly a decade. However, the company still holds one card that no other company has yet been able to pull: Interactive Entertainment.