Netflix Outlines $2.5 Billion Korean Bet as K-Drama Mania Grows

tech.hindustantimes.com:

Netflix Inc. promised to back and cultivate the Korean showrunners and studios behind viral shows like Squid Game, outlining how it plans to spend some of the $2.5 billion it's earmarked for K-drama.

Co-Chief Executive Officer Ted Sarandos said Thursday his company will bankroll training programs for the next generation of auteurs and entertainers, both in front of and behind the camera. Netflix will work with local organizations to identify and groom young talent, he added.

Those initiatives underscore how Korean programs like The Glory have in past years emerged as a surprise catalyst for Netflix, which needs hot original content to differentiate it from rivals such as Walt Disney Co. and Apple Inc. About three-fifths of Netflix's users have watched a Korean show, and viewing time for those programs has grown six-fold in just four years, he said. About 90% of the viewers for Korean romance-genre content hail from abroad, Sarandos said.

Netflix in April pledged to spend $2.5 billion over the next four years in the country. South Korea has already become one of Netflix's biggest suppliers of TV shows and films, helping fuel a surge in global subscriptions as more consumers tune in to Korean dramas and reality shows.

But the boom has drawn protests from local content creators who complain they haven't shared proportionately in that success, and from internet providers who want Netflix to pay for a spike in online streaming activity.

Read more: The Korean TV Boom That Has Global Streamers Piling Into Seoul

Sarandos is visiting Seoul for three days to discuss its investment plans with Korean production partners and government officials, including Prime Minister Han Duk-soo. The Netflix executive argued that investing broadly in