As excitement reaches fever pitch for the start of a new NFL season, it’s also time to welcome in the next edition of its premiere digital representation, Madden 24. While we’ve recently seen some lovely indie interpretations of the sport in the shape of Retro Bowl and Legend Bowl, players yearning for a modern, graphically rich game of gridiron will be hoping that Madden 24 doesn’t just run the same plays as last year. Fortunately, the team at EA Tiburon have a few surprises squirrelled away in their revised playbook.
Ultimate Team is now front and centre as the first option when you start Madden 24 – not Play Now, not Franchise and not Superstar. That will likely tell you everything you need to know about EA’s priorities, but I’m willing to bet that not only does Ultimate Team make them an embarrassingly large amount of money, it’s probably the most-played mode, so really, they’re just helping us all out aren’t they? Still, it does feel more like pushers setting out their stall for a new batch of addicts.
Everyone knows about Ultimate Team, and whether you’re a Madden or FIFA player, the collectible card game allows you to build out your personal team of real-life superstars, all the while searching for the best cards. I know why it’s addictive – it’s because it’s fun. I know why I spend money on it every year – it’s because it’s fun. And I know why EA have put it front and centre – because it makes money.
We can get into an argument about business models, capitalism and content, but I’m not going to come up with anything revelatory. Madden Ultimate Team is a great mode, providing a series of challenges to keep building your team up, and you can still play and grind away at it without spending much, if anything, in the
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