Like a Dragon Fans Not Happy About xQc Being Used to Promote Infinite Wealth
Fans of the Like A Dragon series aren't happy about streamer Felix «xQc» Lengyel promoting Like A Dragon: Infinite Wealth. The latest Like A Dragon game will release on January 26, but xQc was able to play the game early for a sponsored stream.
Sega's Ryu Ga Gotoku (RGG) Studio has been releasing entertaining promotional materials for Like A Dragon: Infinite Wealth, which include snippets of the game's features and the antics of protagonists Kasuga Ichiban and Kazuma Kiryu, and even an ad starring American comedian Druski. It also partnered with some content creators to showcase the first few hours of Infinite Wealth, like UpUpDownDown's Austin Creed and most recently, Twitch and Kick streamer xQc.
RGG Studio announced the partnership with xQc on Twitter as he previewed the opening segment of the game on his Twitch channel. However, many Like A Dragon fans criticized RGG Studio's partnership, with many saying that xQc was the «worst choice» because of his controversial reputation and alleged lack of knowledge about the franchise. There were also clips circulating online where the streamer seemed unaware that Like A Dragon: Infinite Wealth was a turn-based game.
xQc is well known for playing Grand Theft Auto Online, where he role-plays with other content creators.
Many Like A Dragon fans said RGG Studio «wasted money» getting xQc because he never played any game in the franchise, and that there were more deserving content creators who could do justice to Infinite Wealth. One Twitter user also claimed that xQc previously said that these types of games were «trash.» Meanwhile, there were some xQc fans showing their support, and saying that the negative reactions to his sponsored stream were uncalled-for.
From a marketing standpoint, it makes sense for RGG Studio to tap xQc because he is one of the biggest streamers on Twitch and Kick. His reach would help bolster Like A Dragon: Infinite Wealth's hype before it launches later this week. But it's also understandable why many
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