Left Fielder Media partners with Neon to bring characters to life in Shrapnel
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Left Fielder Media has signed a deal with Web3 game studio Neon, which is making the highly anticipated shooter game Shrapnel.
The idea is to bring the characters of the ambitious Unreal Engine 5 multiplayer game to life and give fans a reason to get engaged with the storytelling and lore behind a fresh set of characters in Shrapnel.
LFM is the creation of Dom Cole and Stephen Philms, two friends who grew up in Atlanta and now specialize in developing and producing story lore for gaming universes that can also be used in a variety of creative media, including film, comic books, and digital collectibles. Their company just got started in 2020, and they see the Shrapnel project as something that can bring a lot of attention their way.
Cole and Philms want to see more diversity in stories about future technology and science fiction, and they wan those characters to be dynamic and authentic. So they create lore, or the back stories for characters who appear in the video games like Shrapnel, and they’re excited about the opportunities for their kind of storytelling to cross into different media as fans gobble up engaging stories about their favorite characters across different media — something that modern creators prefer to call crossmedia rather than the tired word transmedia that was associated with Hollywood failures in the past.
“We like to call Left Fielder Media a media tech studio,” said Cole in an interview with GamesBeat. “Gaming is becoming such a big industry, they need so many characters and contributions. I think we’ll see more of these type of overall deals that you’re seeing.”
The idea is to help
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