Kabam on crossing over to PCs
Kabam's official website bills the company as "The best in mobile gaming," but the publisher behind Marvel Contest of Champions and Disney Mirrorverse is increasingly looking beyond the world of tablets and smartphones.
A couple years back it took its first steps into the world of PCs, bringing its RPG shopkeeper sim Shop Titans to PC after an initial mobile launch. Now it's prepping to build on that with a simultaneous PC and mobile launch for its upcoming turn-based fantasy RPG King Arthur: Legends Rise.
It mirrors in some ways expansions we've seen from a number of other mobile stalwarts, with companies like Zynga and Tencent setting their eyes on the console market in recent years while Playtika has said it simply won't release new mobile games at all due to the acquisition costs being too high.
With that in mind, we ask Kabam VP of Product Tyler Black what's happening in the mobile industry that has caused so many companies to rethink the markets they pursue, and why Kabam is branching out to PC now as well.
"I think it's actually the same reason," Black says. "We do consider ourselves a leading game maker and publisher, so we need to respond to those changes in the market everybody is seeing and responding to.
"In general, it comes down to the player experience, and wanting to respect the fact that technology's advancing. Players want to play their games on their PC, on their TV, on their console, on their phones… They don't really care as much anymore, and they expect closer to the same level of experience as they go. They don't want to be constrained by the platform of choice, or the form factor of choice anymore."
In short, the company has to follow the players wherever it is they want to play. (As for
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