CEO Lisa Su touts new AI superchip, says AMD has 'incredibly powerful tech' that will emerge as a 'winner'

tech.hindustantimes.com:

Chipmaker AMD, which had seemingly been relegated to a spot very much behind the new darling of the markets, Nvidia, has just hit back hard by doing exactly what was required to make a telling comeback that would actually be noticed - it unveiled its fancy new supchip. And if all that is being said about it comes true, it will grab the spotlight from its arch rival and keep it on itself. In effect, AMD has started a battle for super chips in which it expects to come out a 'winner', according to CEO Lisa Su. She added that AI is the "defining mega trend in technology".

AMD is touting the new MI300X as a wonder chip aimed at Large Language Models. The chip has one of its most-advanced GPUs (graphics processing units) for artificial intelligence level computing. Su says GPUs are "very hard to make". GPUs are required to build advanced AI programmes and companies like Sam Altman's OpenAI use these chips to power its products. The chip will serve to help data centers handle the huge surge in AI-linked traffic. Su said, "There is a tremendous amount of technology here and it is the most complex chip we have ever built with 153 billion transistors and the whole purpose is to make AI much, much more accesible."

That puts AMD in a sweet spot as is clear from Su's next comment. She said, "So, everybody who wants to use AI needs more GPUs, and we have a GPU that is incredibly powerful; very, very efficient; and we believe we will be a significant winner in the AI market."

When querried about the price, Su laughed and said, "It is not about the price but how many users we enable." Pricing of the chip, as such, remains unknown. The chip would be available in the later part of the year.

AI tech is not something new for AMD. Su says that