Inside Track - Why versatility is the name of the game for Mediatonic

pcgamesinsider.biz:

In the last year, Mediatonic has released games across numerous different genres and platforms all the while maintaining an industry-leading reputation and high quality. Creative director Jeff Tanton tells us more

Tell us about your company.

Mediatonic is an independent developer with over 230 devs across London, Brighton, Madrid and our newly announced location in Leamington Spa.

Unconfined by genre, platform or business model we delight in creating games that are inclusive and approachable; but never at the expense of the weird, the surprising, and the wonderful.

How has the last year been for you?

I’ve been here over a decade and every year at Mediatonic seems bigger and more wild than the last; even my frankly feeble grasp of business suggests this is probably a Good Thing, I should probably check with our CFO.

There’s been a huge focus on Fall Guys: Ultimate Knockout this year, we’re no strangers to premium or PC and console games, but there were a lot of unique tech, art and design challenges in development that we just hadn’t faced as a studio before. The team have risen to those challenges admirably and I’m really excited to share their work with the world.

We released Murder By Numbers earlier this year, a game from an incredible team that I’m immensely proud to be linked to. We’ve wanted to get back into the narrative and visual novel space ever since we brought pigeon-dating to the masses with Hatoful Boyfriend.

We’ve also started production on an entirely new title in the last few months, and all of this is backgrounded by our mobile teams who are just consistently knocking it out of the park. It’s exciting, exhausting and exhilarating.

What challenges are facing your sector in the market?

One of the wonderful things about Mediatonic over the years has been its versatility as a studio. We’ve worked across pretty much every format and business model you can think of, and that versatility has allowed us to always find work and opportunities even when