Google Play will show AI-powered FAQs and recent YouTube videos for games
techcrunch.comGoogle announced a number of new features for Google Play listings for games including AI-powered FAQs, displaying the latest YouTube videos, new immersive ad formats, and support for native PC game publishing. The announcements were made at the Google Games Developer Summit held in San Fransisco.
As part of the announcement, the company is releasing new tools related to Play Store listings to attract more users. Developers can display promotions and the latest YouTube videos directly in their listings — they will be shown to users in the Games tab of the Play Store.
Google is also introducing support for AI-powered FAQs on the game’s information page in English. Currently, these features are rolling out to a limited set of developers. The company had been testing AI-generated FAQ answers on Play Store for non-game-related apps for some time.
Image Credits: Google
To drive more in-app purchases, Google is also now allowing developers to set discounts for users who have the company’s Play Pass subscription. Additionally, the tech giant will launch the subscription service in Korea later this year.
Image Credits: Google
The company will also now allow game devs to utilize Play Points — points are Play Store’s rewards program and were introduced in 2019 — for exclusive in-app offers. Plus, the Play Points program will expand to Brazil this year. The company noted that the rewards program now has over 220 million members in over 35 markets.
Google still earns the majority of its revenue from ads. That’s why the company is introducing new ad offerings for game developers. One of the most noticeable announcements today is the introduction of immersive in-game ads, which Google claims to blend in the game environment across genres. The company is offering this format through its AdMob platform with placement points such as intermission breaks and level progressions.
Image Credits: Google
The company is also pushing tools for developers to push purchases. First, it’s allowing game
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