EA Files Patent for Branching Battle Pass System
A newly published patent reveals that Electronic Arts is working on a branching battle pass system that would allow players to navigate a non-linear map and choose their desired reward path. Several patents filed by EA have given audiences insights into the company's research and development efforts, and this latest document has once again highlighted EA's focus on battle passes.
Since its founding in 1982, Electronic Arts (EA) has become a powerhouse in the video game industry. EA has continued to expand its presence in gaming, becoming synonymous with numerous sports titles and building up its in-house franchises like The Sims franchise. In recent years, EA has consistently integrated battle pass systems into its games, and a recent patent filing seems to confirm the company's dedication to monetized content.
According to a patent filed by EA in August 2023, the company is developing a new battle pass with branching paths that would allow players to choose which rewards they want to unlock as they progress through the system. Most games utilize a linear leveling system, requiring players to unlock rewards in a predetermined order. This new branching battle pass system would offer players a non-linear map of unlockables, allowing players to choose their preferred path, based on the rewards available. Players would have greater control over how they upgrade their character, which could incentivize the use of the branching battle pass system. However, it is key to note that companies like EA frequently file patents that are never brought to fruition, so there is no guarantee that this branching battle pass will be made available to the public.
As detailed in the EA branching battle pass patent, this new system would offer players a non-liner leveling system, giving fans more control over how they progress. For example, one path may offer multiple weapon upgrades while another may offer several character skins. Users wanting to improve their competitive gameplay may
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