While I don’t agree that Microsoft is likely to leave the games industry any time soon, I do believe it’s obvious that, even after more than 20 years, they’re still having trouble gaining traction. It’s mostly down to their lack of first party games, and the lack of variety in them when they do release them.
They seem to realise that but the solutions put in place to solve the problem… they’re taking a very long time.If I was them I would be very tempted to make not a day one Game Pass game, until at least six months or so after. This would make the game a lot more high profile and it would allow Microsoft to actually make money from it.
It may not be what customers want but from a business perspective it makes sense, since at the moment Microsoft is giving away all its best stuff for free.It’s also not making a real impact for them. Forza Horizon 5 and Halo Infinite were meant to be massive releases but while plenty of people played them, because they were free, they didn’t seem to get talked about much and clearly didn’t move the dial on overall Xbox popularity.
When Microsoft asks itself why it’s not doing as well as Sony it needs to look at how they handle exclusive releases and realise that probably their approach is better, or at least more successful. With Resident Evil 4 coming up and Metroid Prime being loved by everyone we’re looking at the two best games of the year so far being remasters or remakes.
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