Former Apple Engineer Who Worked On AR Headset Development Claims Company Is Under Huge Pressure To Ship The Product
The multitude of setbacks experienced by Apple and its employees with the rumored AR headset would be sufficient to warrant a delay, but the company’s executives are adamant about its release. A former engineer who worked on its development now claims in a report that Apple is under massive pressure to launch it.
The Reality Pro, which is rumored to be Apple’s AR headset’s official name, has reportedly been in development for seven years, and according to the Financial Times, the launch has been postponed several times. Now, one former engineer says that the company has been under pressure to ship it, though it is not confirmed which elements are responsible for this pressure.
“They have huge pressure to ship. They have been postponing the launch each year for the past [few] years.”
As you know, Apple is a publicly traded company, and board members often provide their views in certain areas. It is possible that the CEO, Tim Cook, was being pressured by these individuals to bring the headset to the market, though we are purely speculating at this time. Also, there are rumors that both Samsung and Google are preparing their own versions of a mixed-reality headset, so it could be possible Apple wants its AR headset to reach the market first to sway potential consumers.
At its rumored price of $3,000, the head-mounted is anything but affordable, and reviewers would likely brand the device as a niche product. With less than a million units reportedly being prepped, it is clear that the AR headset will not be a ‘home run’ for Apple, but at least its launch can cement the company’s position in the market, keeping the competition somewhat at bay with its rumored software integration with other products.
Even Apple’s design team did
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