Apple’s AR Headset Announcement Is the ‘Last Hope’ That Such A Product Category Can Grow In the Consumer Electronics Space, Says Analyst

wccftech.com:

The major players in the AR and VR headset space are struggling to get any traction going, with one analyst believing that Apple’s imminent release of the rumored ‘Reality Pro’ is perhaps the last hope to get this product category running with any momentum. The same analyst recently reported that Apple’s AR headset had been delayed and is expected to see a release in the third quarter of this year.

Apple’s AR headset seemingly possesses the right amount of positive light, with TF International Securities analyst Ming-Chi Kuo stating that the company’s head-mounted wearable is the ‘last hope’ for convincing investors that something like this can grow in the market. Unfortunately, Kuo also says that a string of grim numbers is a reminder that AR headsets may not thrive in popularity.

“There is currently insufficient evidence to suggest that AR/VR headsets can become the next star product in consumer electronics in the foreseeable future. Apple’s announcement event is likely the last hope for convincing investors that the AR/MR headset device could have a chance to be the next star product in consumer electronics.”

One of the reasons why Kuo may think highly of Apple’s AR headset is because of the technology giant’s propensity to hit a home run with any product launch. During CEO Tim Cook’s tenure, we saw a brand new smartwatch category materialize, which is now the most popular device in the wearable space.

We also witnessed Apple getting rid of the 3.5mm audio jack but introduced wireless earbuds called AirPods, which Apple is the current market leader of at this time. The transition from Intel to ARM-based M-series of chips left critics doubtful as previously, companies had tried to penetrate this market but failed