Apple AR Headset’s Updated Shipment Estimates Reveal The Company’s Ambitious Product Could Sell Up To Five Times Less This Year
The official release of Apple’s AR headset will be a rocky one, assuming its updated shipment estimates are to be believed. Earlier, the device was said to ship around one million units for 2023, and even then, it was called a dud.
With the latest figures, one will likely develop a pessimistic opinion of the headset.Even though Apple has commented numerous times that it is fully committed to the future of augmented reality, it does not look like the market is ready to embrace such a product.
According to TF International Securities analyst Ming-Chi Kuo, the AR headset is said to ship between 200,000 - 300,000 units for the remainder of the year.
These estimates are down from the previous figure, which was 500,000.However, Kuo’s shipments assessment was already lower than what Bloomberg’s Mark Gurman predicted, which was one million units shipped in 2023.
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