Apple AR Headset’s Updated Shipment Estimates Reveal The Company’s Ambitious Product Could Sell Up To Five Times Less This Year
The official release of Apple’s AR headset will be a rocky one, assuming its updated shipment estimates are to be believed. Earlier, the device was said to ship around one million units for 2023, and even then, it was called a dud. With the latest figures, one will likely develop a pessimistic opinion of the headset.
Even though Apple has commented numerous times that it is fully committed to the future of augmented reality, it does not look like the market is ready to embrace such a product. According to TF International Securities analyst Ming-Chi Kuo, the AR headset is said to ship between 200,000 - 300,000 units for the remainder of the year. These estimates are down from the previous figure, which was 500,000.
However, Kuo’s shipments assessment was already lower than what Bloomberg’s Mark Gurman predicted, which was one million units shipped in 2023. In fact, Display Supply Chain Consultants founder and CEO Ross Young even said that one million shipments of the AR headset were too high, implying that the device would not be as successful. Unfortunately, the analyst did not provide an exact figure, so we cannot comment much on Young’s predictions.
As for Kuo, the reason why he estimated a lower shipment estimate is because the AR headset is said to have been delayed again. A previous report stated that the head-mounted wearable was supposed to be announced at this year’s WWDC keynote, but just like before, Apple has probably run into more problems, which is not surprising to hear, as this has been the case with the product for multiple few years now.
Even the design team warned Apple CEO Tim Cook and COO Jeff Williams that the headset was not ready for a launch, but both executives reportedly went against the team’s
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