Elon Musk says to kill off Twitter brand and "all the birds" in latest tweet
Billionaire entrepreneur Elon Musk is moving forward with his plans to rebrand Twitter as the X app, a platform that promises to offer more than just social media sharing. When welcoming the new CEO, Linda Yaccarino, in April, he expressed excitement about transforming the platform into "X," referring to it as the "everything app."
Back in October, Musk stated that acquiring Twitter would accelerate the creation of "X," the all-encompassing app. The merger of Twitter with Musk's X app was legally finalized in April, effectively making Twitter Inc. obsolete.
Musk took to Twitter today to announce his intentions, stating, "And soon we shall bid adieu to the twitter brand and, gradually, all the birds." This has sparked speculation about Twitter's future existence under the same name. The platform will continue to exist, but under the new branding. The iconic blue bird logo, synonymous with Twitter, will be replaced by a yet-to-be-revealed X logo.
The announcement garnered mixed reactions from users, with some of whom expressed hope for a promising new beginning with the X app, while others voiced reluctance to part ways with the familiar bird logo that has become synonymous with Twitter.
In another tweet, Musk hinted that if a suitable X logo is submitted, the rebranded platform could go live worldwide within a few hours, potentially accelerating the transition process.
As for the domain change, Musk has not addressed the questions on whether Twitter.com will be retained. Due to the domain's substantial value, the transition to a new domain may require additional time, but the overall rebranding process could happen sooner than expected.
On the other hand, Twitter considers its bird logo as its most identifiable symbol and takes
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