Linda Yaccarino: I Have 'Autonomy' Under Elon Musk at Twitter
While Twitter owner Elon Musk is still attracting most of the company-related headlines, CEO Linda Yaccarino insists that she has autonomy to run the company, now known as X.
In an interview with CNBC’s Sara Eisen, Yaccarino said she's involved in "everything" that goes into running the company. Their roles "are very clear,” she said.
"Elon is working on accelerating the rebrand and working on the future and I’m responsible for the rest. Running the company, from partnerships to legal to sales to finance,” she told Eisen.
On that rebrand, Yaccarino said she was aware of the pending change before she joined the company. "Elon has been talking about X, the everything app, for a very long time,” Yaccarino said. “Even when we announced that I was joining the company, I was joining the company to partner with Elon to transform Twitter into X, the everything app.”
Musk has long wanted to resurrect the X brand, which dates back to 1999 and X.com, which eventually became PayPal. (In part because of the letter X's association with adult content.) So it stands to reason that Yaccarino was aware of that, given that we all were. But did she know that Musk was going to announce the rebrand and put it in motion late on a Saturday night via tweet?
Ultimately, Musk appears to want a do-over on X.com, since the plan for Twitter/X is to send and receive payments on the platform, as well as make video calls, amongst other plans.
Besides the name change, Twitter has also moved to compensate users on the platform. The feature is available to Twitter Blue (X Premium?) subscribers with significant engagement with the app. Several of the first payouts went to far-right influencers, but the most recent batch of payouts were delayed, reportedly
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