Paise vasool! Indian creators start receiving payouts from Twitter
On July 29, X (formerly Twitter) owner Elon Musk rolled out Ads Revenue Sharing, a program that will share a portion of the money the company makes from the advertisers from the impressions on posts and profiles, back with the community and the content creators of the platform. Over the days, users in the US and Europe have been sharing screenshots of emails from the company telling them the amount they will receive soon. Now, yesterday, Indian creators finally began receiving similar emails, and many of them took to the microblogging platform to share screenshots of the amount they have been earning off the platform.
A user popular by the name Maithun (Being_Humor) thanked Musk and shared that he received Rs. 3,51,000 from the company. The account has around 382K followers. Another user who goes by the name Gabbar (GabbbarSingh), with 1.4 million followers, received Rs. 2,09,282 from X, and said, “Blue tick ke paise vasool (The blue tick was worth the money)”. However, the upper limit for the payout seems to be much higher, meaning creators can theoretically earn even more. For comparison, a US-based creator named Ian Miles Cheong (@stillgray) got a payout of $13,306 (roughly Rs. 11 lakh) from the company.
Announcing the ads revenue sharing program, Musk had tweeted, “Today is the day: Ads Revenue Sharing is now live for eligible creators globally. Set up payouts from within Monetization to get paid for posting. We want X to be the best place on the internet to earn a living as a creator and this is our first step in rewarding you for your efforts”.
Through this program, eligible creators will be given a share of the ad revenue they generate through their content. So, every time another user views an ad on their post or on
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