The rebranding exercise has come to an end and for all intents and purposes, Twitter is now X. Part of company owner Elon Musk's grander vision of creating a super app, X is now here to create its own identity, and all of it was done in a mere three-day period. There is one little question many are wondering. Rebranding a company as large as Twitter usually takes weeks if not months. So, was Musk rushing things and cutting corners with his haphazard logo change? A new report has highlighted some irregularities around the new logo and has raised the question about whether the company can even use it.
According to a report by The Verge, the first part of the problem comes from the source behind the design of the logo itself. The stylized X, at the end of the day, is just two angular lines intersecting each other. But it turns out that it wasn't designed from scratch. While the Twitter user, Sawyer Merritt, who let Musk use the logo, has maintained that the inspiration behind the logo came from a font the designer found online, the designer himself contradicts the info.
In a tweet, the designer of the logo, Alex, tweeted the story behind the logo and explained that it was based on a Unicode character. The Unicode character in question is U+1D54F, which has existed since 2001, and it resembles the current Twitter logo quite closely. But luckily for Musk, the characters submitted to Unicode Standard are released under the Unicode Licence which is free and open-source for anyone to use without restrictions.
But The Verge has found another origin for the new logo, which makes things more complicated. According to the report, the X from the logo looks very similar to the lowercase X from Monotype's Special Alphabet 4. While
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