Disney CEO Wants to Change the ‘Focus’ of the Studio’s Movies
By the end of 2023, Walt Disney Studios will have released 33 movies. With so many box office bombs from Disney, CEO Bob Iger wants to change the “focus” of the studio’s movies going forward.
Walt Disney Studios has been facing a cinematic rough patch this year. CEO Bob Iger knows the pressure is on. According to The Hollywood Reporter, the media businessman has an explanation for what led to Disney’s films underperforming.
“That said as I looked at our overall output, meaning the studio, it’s clear that the pandemic created a lot of challenges creatively for everybody, including for us,” said Iger. “In addition, at the time the pandemic hit, we were leaning into a huge increase in how much we were making and I’ve always felt that quantity can be actually a negative when it comes to quality. And I think that’s exactly what happened. We lost some focus.”
During the pandemic, Disney may have gotten too ahead of itself by continuously producing content after movie theaters shut down. In the past, Disney released fewer titles than its rival studios. Then Bob Chapek, who was Disney’s CEO from 2020 to 2022, increased film and TV production content. But, there’s still hope as Bob Iger is more than aware of the problem. In fact, Disney will focus instead on the quality of content compared to quantity. He’s hopeful about the studio’s upcoming sequels, popular titles, and original content like Wish, which releases on Thanksgiving weekend.
“So I feel good about the direction we’re headed. But I’m mindful of the fact that our performance from a quality perspective wasn’t really up to the standards that we set for ourselves.”
Disney will release its latest movie, The Marvels, during the weekend. However, Variety predicts the
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