Chuck E. Cheese heads to Roblox with game partners Toikido and Supersocial
We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of «Playing the Edge.» Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!
Toikido is teaming up with Chuck E. Cheese to bring an immersive Piñata Smashlings experience to young fans both in-game and in-store.
This groundbreaking collaboration marks the first official integration of Chuck E. Cheese’s characters into the Roblox platform. Supersocial and Toikido created the Piñata Smashlings game on Roblox. It’s a three-way marriage of digital and physical entertainment.
The fully integrated three-month campaign, set to launch in October and run until the end of the year, will take place at participating Chuck E. Cheese fun centers across the United States and Canada. The promotion promises a range of exciting events, including product sampling weekends and an opportunity for fans to design their own Piñata Smashlings character.
Players will have the exclusive ability to collect Chuck E. Cheese characters within the new Piñata Smashlings Roblox game.
“Chuck E. Cheese is a favorite destination for kids across the U.S. and Canada – and a fantastic partner for Piñata Smashlings,” said Darran Garnham, CEO of Toikido, in a statement. “Like Toikido, Chuck E. Cheese is dedicated to providing unique and memorable character-focused entertainment, and we look forward to a successful collaboration that will bring Chuck E. Cheese into the Piñataverse and deliver a range of innovative and fun experiences for kids and their families, in-game and in-store.”
Melissa Mcleanas, a vice
Read more on venturebeat.com
