Apple has confirmed significant layoffs impacting over 700 employees, a move attributed to the cancellation of its Apple Car initiative and a reevaluation of its in-house Micro-LED display project. The news emerged following the filing of WARN notices in California, shedding light on the company's restructuring efforts.
Among the affected projects, Apple's decision to cancel the Apple Car endeavour has led to layoffs across various teams. Notably, LuxVue Technology, a Micro-LED display specialist acquired by Apple in 2014, is witnessing layoffs, reflecting the company's shift in display technology strategy, reported 9to5mac.
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Reports suggest Apple's withdrawal from developing Micro-LED displays for the Apple Watch due to production challenges, reinforcing the decision's impact on the workforce. The difficulties in scaling up production reportedly influenced the company's strategic pivot away from this initiative.
Additionally, layoffs in San Diego, totaling more than 120, correlate with the closure of a Siri data operations office earlier this year. This office played a pivotal role in refining Siri's capabilities and enhancing its accuracy, aligning with Apple's ongoing efforts to streamline its operations.
In response to the closures, Apple has extended relocation offers to affected employees, signaling its commitment to supporting workforce transitions. However, the scale of the layoffs underscores the magnitude of the organisational changes driven by the discontinuation of key projects.
The cancellation of the Apple Car project, internally named Titan, marks a significant setback for Apple's automotive ambitions. Despite years of investment and development, challenges in the competitive automotive landscape prompted the company to abandon its plans, resulting in layoffs across associated teams.
While these layoffs reflect Apple's strategic realignment and refocusing
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