Amazon is making a Lord of the Rings MMO (again)

polygon.com:

Amazon Games has announced it’s making a new massively multiplayer online game based on The Lord of the Rings. Development is being led by New Worldstudio Amazon Games Orange County. This is an all-new production, separate from an earlier attempt to make a Lord of the Rings MMO that was canceled by Amazon in 2021.

The game will be “an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy,” according to Amazon’s news release. It’s early in development and likely several years away, but will be coming to PC and consoles. That’s it, in terms of details.

Amazon struck a deal with The Lord of the Rings rights holder Middle-earth Enterprises, recently bought by Swedish conglomerate Embracer Group, to publish the game. Notably, Amazon has separate TV rights to J.R.R. Tolkien’s work, but these rights don’t cover the core Lord of the Rings texts — hence its Prime Video show The Rings of Power taking place in a different, much earlier time frame.

This isn’t the only example of Amazon collaborating with Embracer as a kind of back door into taking ownership of a multimedia entertainment franchise. Amazon reportedly intends to launch a TV show and movie based on Tomb Raider, as well as collaborate with studio Crystal Dynamics on a new game in the series. Embracer bought Crystal Dynamics and the rights to Tomb Raider from Square Enix last year, and clearly sees Amazon as the right partner to help it turn Lara Croft into a global multimedia franchise.

Amazon’s Lord of the Rings MMO won’t be the first game of its kind. The Lord of the Rings Online launched in 2007 in the wake of World of Warcraft’s massive success; it was pretty good,