Amazon Games lays off 180 workers, says all people really want from Prime is free games
Amazon Games is laying off 180 employees, primarily focusing on its Prime-related offerings. The entire team from Crown Channel, an Amazon-backed channel on Amazon-owned Twitch, has been let go, and the news adds to a miserable pile of layoffs across the gaming and tech industries in 2023: Amazon itself made 100 job cuts in April.
The news was first reported by Reuters, and also affects Amazon's «Game Growth» initiative, which focused on helping publishers promote their titles and is being closed, although it's still advertising eight open positions at the time of writing.
Crown Channel is especially notable however as a high-profile organiser of game-related events on Twitch featuring major personalities, which you'd have thought Amazon could make work. Not so, said a Bloomberg report earlier this year, which claimed that the channel's viewing figures were being misrepresented through tactics such as making it autoplay on the homepage. Amazon denied inflating the metrics. Crown Channel was all about pulling together Amazon's disparate gaming strands and creating an engaged audience it could market its other offerings to, but clearly that strategy has now gone the way of the dodo.
Christoph Hartmann, VP of Amazon Games, sent an email to all Amazon Games employees about the cuts. It rather bluntly states that part of the company's «bold vision» is to experiment and «review these experiments», and things don't get better from there:
«The leadership team and I have made the difficult decision to close two of our initiatives—Crown Channel and Game Growth. We are also refocusing our efforts for Prime Gaming. We've listened to our customers and we know delivering free games every month is what they want most, so we are
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