This Country Spends Most Time Playing Mobile Games
Phrases like “user acquisition company” and “data and insights” don’t tend to quicken the pulse, but you know what does?
Mobile games.
For that reason, we’re always happy to get data and insights from user acquisition company Gamelight, which dedicates its time to understanding what makes mobile gamers tick by meticulous monitoring and modeling their behavior.
Gamelight has put together a snapshot of 2023, dishing all on a variety of factors including playtime, game popularity, platform preference, and more.
Let’s break it down.
Most Played Games
Nobody whatsoever will be surprised to learn that Monopoly GO! is one of the most frequently played games in the US and the UK. But you may be shocked to learn that it doesn’t even feature in the top ten in Japan and South Korea.
The timeless Candy Crush Saga, however, continues to be popular absolutely everywhere, appearing in the top ten by playtime for every single country covered in the report. No other game manages to pull that off.
Almost as popular are Dice Dreams and Royal Match, which manage to make it into every country’s ranking but one (South Korea and France respectively) on both iOS and Android.
Other games that appear in numerous national rankings, surprising nobody, include Coin Master, Gardenscapes, and Supercell’s dynamic duo of Clash Royale and Clash of Clan.
Overall, Monopoly GO!, Candy Crush Saga, Royal Match, Coin Master, and Dice Dreams are the highest ranking games worldwide.
Leading Genres
Casual is the most popular genre by playtime in every case but one: it seems that iOS users in the UK spend slightly more time on social casino titles.
Japanese mobile gamers spend the most time playing casual games, averaging 47 minutes, while prominent titles in this genre include Coin Master, Candy Crush Saga, and Royal Match.
Digging deeper, Gamelight finds that iOS users are more likely to play midcore games—particularly in the US and France.
If you’re struggling to work out what a mid-core game
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