2024’s Taylor Swift/Super Bowl union was a match made in heaven for the NFL. So, people are already wondering if she’ll be at Super Bowl 2025 as well. Will she go on a step ahead and perform at the biggest NFL event of the year next time? Here’s all you need to know.
The NFL saw a massive boost in revenue thanks to the 34-year-old’s presence at the Chiefs’ matches in late 2023 and 2024 (including Super Bowl 58). Super Bowl 2024 recorded a record-setting viewership with 123 million viewers. Swift was of course present at the Allegiant Stadium for the game.
As her Eras Tour continues to succeed, a performance from her during Super Bowl 2025’s halftime show would only mean more money. NFL Commissioner Roger Goodell has already acknowledged the effect she could continue to have on football.
The U.S. Sun recently interviewed two NFL business insiders. The pair talked about how Swift’s performance next year could impact the Super Bowl. One of them said:
“The ads could reach a cost of $8.5 million each, an increase of $1 million, or more. This year, it has been estimated that her presence helped generate a lot of money, estimated between $700-750 million. If she is the main artist of next year’s halftime show, it’s expected to generate more than $1.3-1.5 billion.”
The other insider stated that if the Chiefs make it to another Super Bowl and Swift performs at the halftime show, “it will be the biggest sports event ever broadcasted in America.” The viewership could even beat the record of 123 million and go as high as 140 million tuning in.
Since Super Bowl 2025 is still far away, there are a lot of ifs involved with Swift’s presence at the event. If her relationship with Travis Kelce continues to stay strong, and if the Chiefs make it to Super Bowl 59 scheduled for Sunday, Feb 9, 2025, then the likelihood of Swift attending will be high.
As mentioned above, there’s a big chance for her to perform at the event too. So, for now, we can expect her to be present at next
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