They're back: Doritos code thieves awaken from their long slumber to pilfer the codes off Xbox chip bags
Doritos have been running gaming promotions for decades now, which has never really made sense to me. Who wants to interrupt a gaming session to cover your fingers in a greasy chilli coating? Why not just take a break and have a meal with cutlery and stuff?
Such questions are as naught next to the rolling juggernaut that is brand synergy, however, and so Doritos' latest promo is a familiar one: the bags have codes on them that, when redeemed, grant players a month of Xbox Game Pass or Ultimate, along with a chance of winning various more substantial prizes.
The promotion runs until 17 December and sees bags of chips bearing the visage of Master Chief, Starfield and Madden-branded bags, and others. All of these have the promotional codes printed… on the outside of the bag. You can probably see where this is going.
«PSA about the Doritos promo» read a now-deleted post on the official Halo Discord that soon found its way to reddit. «Make sure to test if the code works before you buy the bag. A lot of codes on the Doritos bags are being redeemed by assholes who aren't buying the bags. Also, be a decent person. If you find a bag and redeem a working code, buy the bag like I did. Don't be like the jerks.»
So many questions, though I think I understand why they soon enough deleted the post. Test the codes before you buy the bags? So… go into your local store and stand in front of the Doritos bit entering codes one-by-one until you get a working one? That doesn't exactly seem like sociable behaviour. In fact it seems like a readymade excuse for any code thieves caught in the act: I was just checking, your honor!
We've been here before: last year saw a Jack Links beef jerky promotion for Call of Duty that soon enough had the XP
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