Generative AI (GenAI) is set to revolutionise India's workforce by transforming 38 million jobs and driving substantial economic growth by 2030, according to a report by EY India.
The report highlights that GenAI adoption could enhance India's economic productivity by 2.61 per cent in the organised sector, with an additional 2.82 per cent boost achievable if adopted widely by the unorganised sector.
The report identifies immense potential for GenAI across industries, with 24 per cent of tasks fully automatable and another 42 per cent improvable through AI augmentation.
This could save 8-10 hours per week for knowledge workers, enabling them to focus on higher-value activities. The services sector is expected to benefit the most due to its high labour share in gross output. Financial services, healthcare, and retail are predicted to see significant transformations in processes such as customer acquisition, operations, and service.
Meanwhile, IT/ITeS and BPO sectors will undergo substantial changes. However, industries like auto and pharma may see limited productivity gains, with a marginal increase of around 2 per cent.
Among specific business processes, call centre management is projected to achieve up to an 80 per cent productivity boost, while software development could see a 61 per cent increase.
Content development and distribution may grow by 45 per cent, customer service by 44 per cent, and sales and marketing by 41 per cent.
The report underscores a significant hurdle in the form of talent shortages. Only 3 per cent of Indian enterprises currently possess sufficient in-house talent to fully utilize AI capabilities, while 97 per cent of executives identify the lack of skilled talent as a critical barrier.
Rajiv Memani, Chairman and CEO of EY India, said "GenAI is unlocking unprecedented opportunities across sectors, fundamentally reshaping jobs and driving innovation. To harness this potential, building talent pipelines and prioritizing upskilling must be at the
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