In February 2020, Samsung planted its flag in the sand. Screen issues aside, the original Galaxy Fold was met with a mixed response. “Innovation for innovation’s sake” was a common refrain. The wildly expensive device arrived at just a hair under $2,000. People questioned whether anyone really needed to carry a tablet in their pocket. The device was big and bulky. And then there was the crease.
I won’t go so far as saying the company was definitively proven correct, but in 2023, things are certainly trending that way. According to Counterpoint, foldable shipments grew 64% y-o-y in Q1, hitting 2.5 million. It’s a drop in the bucket versus the overall market, but it’s a positive trend for a category many assumed was dead on arrival. It’s doubly impressive given that — until recently — there simply weren’t many foldables on the market.
Here’s the thing about successfully planting your flag in the sand: The next thing you know, you’re surrounded by everyone else’s flag. Again, I’m not quite ready to declare 2023 the year of the foldable, but it’s certainly the year a lot more companies got into the act. Motorola released a second, Google’s got one, OnePlus is readying its own and its parent company already has a pair, echoing the Samsung’s two form factors.
Image Credits: Brian Heater
Heck, even Apple is rumored to be getting into the game in 2024/2025, pending apparent supply chain concerns. The more the category grows, the more competition the Galaxy Z line will face.
China is now the world’s largest foldables market by a sizable distance, courtesy of its own 117% y-o-y growth. Samsung is currently a close third in the country, just behind Huawei and Oppo — of course the former has been struggling on the international stage,
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