Publisher Take-Two Claims It's 'Not Seeing Pushback' From Players on $70 Price Tag | Push Square
Publisher Take-Two claims that it isn't seeing much pushback from players to the $70 price tag many AAA video games are increasingly found wearing at launch. This tells us, at the very least, that they must not be checking the Push Square comments section of related articles!
In an earnings call (transcribed by VGC), CEO Strauss Zelnick responded to an inquiry that players are struggling to come to terms with the $70 USD price tag, a concern Zelnick dismissed out of hand, replying, «We’re not seeing a pushback on frontline price.»
The executive elaborated on the position: “What we’re seeing is consumers are seeking to limit their spending by going either to the stuff they really, really care about, blockbusters, or to value, and sometimes it could be both. And the good news is, we have a bunch of blockbusters and a wonderful catalogue.”
Are you, like Zelnick, blissfully unaware that some people don't think the current price is worth the cost of entry in every case, considering the state of some modern games' release? Spare a thought for those of us in territories where the currency isn't quite so strong as in the US or the UK (like Australia), where the sticker shock hit ridiculous levels years ago. Let the entire industry know how you feel in the comments section below.
Khayl Adam is the second best video game journalist Australia has ever produced, and his ambitions of world domination have (thus far) been curbed by the twin siren songs of strategy games and CRPGs. He has always felt an affinity for the noble dachshund, the best kind of dog.
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