Paris Hilton launches Slivingland metaverse experience on Roblox
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Paris Hilton‘s 11:11 Media is launching a metaverse experience with the debut of Slivingland in Roblox.
The creators hope that Hilton’s impressive following — 70 million fans on social media — will enjoy the entertainment hub in Roblox’s virtual world. She’s living up to the nickname that CNN gave her as the “queen of the metaverse.”
Slivingland is a term coined by Hilton in 2019 that combines “slaying” and “living your best life.” It’s aim is to be an engaging experience on the Roblox platform where fans can gather to enjoy a wide range of entertainment content from Hilton and 11:11 Media, including new music, podcasts, TV shows, films, and collaborations with exciting brands.
The launch of Slivingland marks Hilton’s efforts to bridge the gap between Gen Z, the metaverse, and brands, providing a unique platform for strategic brand activations.
“I couldn’t be more excited about my newest collaboration with Roblox,” Hilton said in a statement. “Slivingland is all about bringing my fans together from around the world to engage in a world of fun, fashion, and friendship. It’s a place where we can connect, create, and sliv together, making unforgettable memories in a whole new virtual universe.”
Cynthia Miller, 11:11 media’s director of Web3 and the metaverse, said in an interview with GamesBeat that the team of 20 people designed Slivingland to be an immersive experience that embodies creativity, entertainment, and collaboration.
“Paris Hilton was one of the first celebrities on Roblox back
Read more on venturebeat.com
