Now the PUBG Developer Is Getting into NFTs and the Metaverse
Editor's Note: The subject of NFTs is currently a very controversial topic in the gaming community. IGN urges community members to be respectful when engaging in conversation around this subject and does not endorse harassment of any kind.
PUBG: Battlegrounds' creator Krafton is developing an NFT metaverse in Unreal Engine in collaboration with NAVER, the company behind Asia's largest metaverse platform, ZEPETO, which has more than 290 million users.
Krafton will use its experience creating online games like PUBG to build the virtual world alongside a user-generated content creation tool in the Web 3.0 and NFT-based project.
NAVER Z, the subsidiary of NAVER that Krafton has entered a memorandum of understanding with, meaning a nonbinding agreement, will use its experience designing and running ZEPETO to manage the metaverse's services.
HyungChul Park, lead of the Web 3.0 team at Krafton, said: "This partnership between Krafton and NAVER Z is bolstered by each company’s unique expertise and shared global focused as they look toward a future driven by NFTs and metaverses.
"By combining Krafton's existing technologies and research on how to build scalable Web 3.0 creator-driven ecosystems with NAVER Z and ZEPETO’s experience and capabilities, we’re confident we can build a high-quality user-generated content-driven open metaverse that stands apart from other services and vitalizes the global creator economy through NFT technologies."
The two companies announced their partnership hours after Krafton made equity investments into Seoul Action Blue (purchasing $2.5 million worth of stock) and its subsidiary XBYBLUE (purchasing $4.1 million worth of stock).
Seoul Action Blue is an affiliate of South Korea's largest art auctioneer and
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