Samsung Is Giving Out "Environmentally Friendly" NFTs In Decentraland, Built On Power Hungry Ethereum

thegamer.com:

Big corporations love a little bit of greenwashing, but rarely are the hollow sentiments this egregious. Mobile phone company Samsung is promoting recycling in its Decentraland world - a platform built on the incredibly power-hungry ethereum blockchain.

Decentraland fans are invited to Samsung 837X to bag themselves an NFT, all in the name of being environmentally conscious. The new quest added to the world apparently highlights "sustainability and the everyday changes we can all make to have meaningful impact [sic] on the environment." It remains to be seen if these everyday changes include putting Decentraland down and touching some grass.

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The blog post, which was spotted by the site Web3 is going just great, doesn't contain a hint of irony when it invites players to "Sustainability Forest", where you can earn a "special NFT badge". Anyone who returns on Valentine's Day will get a collectable that shows off their "love for the forest", which they may want to rethink a little.

Decentraland is a platform which, as the name suggests, centres all around the wonderfully dodgy world of crypto and NFTs. It's built on the ethereum blockchain, which as we've reported recently, isn't very good for the environment at all. Ethereum is also being used by Ubisoft's so-called environmentally friendly NFT partner, and is estimated to use more power annually than the entirety of Belgium. But hey, at least Samsung is encouraging you to separate your plastics.

Samsung is far from the only company to contract its climate-friendly message when it comes to NFTs. GameStop similarly promised that its NFT game dev fund will be carbon neutral - only to partner