MSI has decided to offer the flagship NVIDIA GPU, the GeForce RTX 4090, with its brand new blower design known as the AERO S.
Over the past few years, the perception around blower-type graphics cards has changed. While the same designs were considered to be a bane of the industry when they were being offered as stock "reference" flavors, the current market trends have seen a demand for these types of GPUs.
So where is this demand coming from? You see, back in the day with cards such as the GTX 480, GTX 680, GTX 780, and up till the GTX 1080, the reference designs for gamers featured a blower-type cooler. Blower type-coolers can be way louder than the current axial-tech fans but they also push air out much faster. So while NVIDIA decided to shift to axial-tech coolers for its reference gaming designs, the server and workstation offerings still continue to utilize the blower fans. The heat dissipation capabilities of such designs in a very crowded setup means that there's still a big demand for such cards.
During the crypto mining days, the blower-type fans were very popular, and almost every vendor had a specialized blower-type card. Nowadays, crypto is dead but the demand for NVIDIA's GPUs within the workstation and server segment has grown exponentially. The RTX 4090 is often seen as a great alternative to the RTX 6000 series which is far more expensive. For users who want the AI and compute capabilities of the flagship Ada, a blower-style graphics card will be the top choice as workstations and servers don't have the more exotic cooling offered by gaming chassis and fans.
This is the reason why MSI is offering NVIDIA's flagship GeForce RTX 4090 graphics card in an AERO S design which is a very basic blower type-fan design
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