Microsoft CEO Satya Nadella Pushes for Xbox Games on All Devices
Microsoft seems to have pivoted to a multiplatform strategy for first-party Xbox games in 2024, with more and more exclusive titles launching on rival platforms. The company is decoupling its content offerings from its hardware — a move highlighted by Microsoft's “This is an Xbox” campaign in November. At Microsoft's annual shareholders meeting, Microsoft CEO Satya Nadella doubled down on the approach, saying players could enjoy Xbox games on their preferred device.
Nadella's comments, spotted first by Game File, came at the meeting last week in response to a question from Brett Iverson, vice president of investor relations at Microsoft, about the company's acquisition of Activision Blizzard King, the early return on the investment and the progress on Microsoft's overall gaming strategy over the past year.
“If I think about it, right, we chose the secular growth category in entertainment, which we think is gaming, and said, let's double down on it, let's – and it's been a passion for Microsoft ever since,” Nadella said during the Q&A session.
“In fact, I think Flight Simulator launched before Windows or Office even, and so it's like one of the longest franchises in this company. And so we said, let's take that joy of gaming everywhere. And that's why even these ads with Xbox now, where we are redefining what it means to be an Xbox fan, it's about being able to enjoy Xbox on all your devices,” he added.
Nadella's response seems to refer to Microsoft's “This is an Xbox” ad campaign that debuted in November, calling all Xbox-enabled devices — whether that's an Xbox console, PC, Samsung Smart TVs, handhelds, mobile phones, Amazon Fire TV, or a Meta Quest headset — an Xbox. Game Pass Ultimate subscribers can play Xbox games on their preferred supported device with Cloud Gaming or the Xbox App.
The Microsoft chief executive said he was “feeling very, very good” about where the company stood in gaming and lauded the successful launch of Call of Duty: Black Ops 6. Nadella
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