Meta's chief technology officer is quick to push back on assertions that the company has fallen behind rivals like ChatGPT in the explosive surge across the tech industry in generative AI.
"The majority of the world's population will have their first experience of generative artificial intelligence with us," Andrew "Boz" Bosworth told AFP at the company's recent Connect conference for developers.
Meta unveiled AI-infused chatbots with personalities at the gathering, along with tools for creating images or written content using spoken prompts.
The company that owns Facebook and Instagram has been seen as lagging rivals like Microsoft and Google, which have pushed out generative AI products and invested heavily in the technology seen as a force poised to shape the future.
Bosworth was adamant that Meta is not behind, enhancing its global platforms with AI since before ChatGPT was launched to the public late last year.
"There are lots of cool tools, like Stable Diffusion, for generating images," Bosworth said of the buzz around AI offerings from other companies.
But the executive was quick to point out that many of these new platforms take time and expert computer skills to master.
"We wanted the results to be great and fast, even on smartphones," Bosworth said, noting Meta's technology allows users to simply ask for an image of "hedgehog on a bike" or "happy birthday to a marathon runner," for example.
Meta for now has chosen the more cautious approach when it comes to generative AI.
Two weeks before the debut of ChatGPT in November 2022, Meta released a generative AI chatbot called "Galactica" that specialized in scientific research.
Galactica could write articles and solve math problems, but at times fabricated answers.
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