Apple Vision Pro vs Meta Quest 3: The mixed reality race between two tech titans

tech.hindustantimes.com:

Apple and Meta are two of the world's biggest tech companies, and both of them have dipped their toes into a new technology recently - mixed reality. While Meta Platforms is no stranger to mixed reality, courtesy of its Metaverse and Meta Quest lineup, it has eluded Apple so far, but not anymore. At the World Wide Developers Conference (WWDC) 2023 on June 5, Apple took the wraps off its first-ever mixed reality headset, the Apple Vision Pro. Although both of these headsets aim to improve mixed reality, they target different demographics.

Developed by Apple's unit called Vision Products Group (VPG) led by Mike Rockwell, the Vision Pro is a spatial computer that allows users to experience apps and features in an augmented reality (AR) and virtual reality (VR) environment. The headset is fitted with 23 million micro-OLED pixels across displays along with 5 sensors and 12 cameras. Powering all this tech is a fan-cooled computer with an M2 chip and a new R1 chip, running on VisionOS. It has an external battery that lasts up to two hours and can connect via a woven cable.

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While all this tech seems groundbreaking, there are several issues with the Vision Pro. The first is its price. Unlike the recently launched Meta Quest 3 which is aimed at regular Metaverse users, the Apple Vision Pro is a top-of-the-line headset but comes with a hefty $3499 price tag. At this price point, it is comfortably the most expensive MR headset on the market, but cannot be bought just yet. Apple announced that Vision Pro would not go on sale until early 2024, and as of now, only a handful of developers have been provided access to it.

Thus, would mass-market consumers be willing to shell out thousands of dollars