Once you've finished screaming, let me re-emphasise that this story is one of those "according to report" stories. It comes from unnamed sources at Activision-Blizzard, describing a recent all-hands meeting during which CEO Bobby Kotick laid out his vision for the company and gaming at large following Activison's acquisition by Microsoft, which is tipped to finally conclude this week. Amongst other things, Kotick allegedly discussed machine learning, Guitar Hero and the apocalyptic power of Microsoft R&D. Activision hired James Corden to host the meeting, the sources claim. It sounds like a David Lynch fever dream.
The sources in question are familiars of Windows Central, which has a decent track record for this kind of anonymous reporting - amongst other things, they're the ones wot got hold of Todd Howard's internal email to staff celebrating Starfield's release.
"If you look at the new technologies that are on the horizon, we're going to be able to do things that we've never done before with AI and machine learning," Kotick is said to have said. "The quality of graphics are now elevated to a place where we're going to need more writing talent and more acting talent - because we won't be able to actually fulfill the expectations of our players."
Kotick reportedly added that "games are always very different than film and television. In film and television, you are successful by creating a connection that's emotional between you and the audience - our experiences are more visceral, but it's changing. We have characters on the screen and video games who with mouth movements and facial animation that is realistic - you're going to have a new dimension of emotional connection that we've not yet mastered."
It was at
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