Viewing habits developed during COVID here to stay: BenQ
India's viewing patterns have shifted from family viewing to personalised content consumption which is here to stay, as per Taiwanese display solutions company BenQ.
The company spoke to PTI on aspects of business transformation post-COVID pandemic, and the future trajectory in the most populous country of the world - India.
"Prior to the pandemic, the major mode of content consumption was centred around family viewing. However, there has been a noteworthy shift towards more personalised content consumption. Screen time has increased substantially compared to the pre-COVID era and remains high, even after the pandemic. This suggests that the habits developed during COVID are here to stay," Managing Director for the company in India Rajeev Singh said.
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BenQ India has made significant strides in becoming one of the top three countries globally in terms of revenue contribution, according to BenQ President for Asia Pacific Corporation Jeffrey Liang.
"For the first time, our company has become the dominant player in the Indian market, surpassing other regions. This achievement underscores the exceptional growth that the Indian market is currently experiencing, with our company outpacing this growth."
The growth trajectory in India, Liang said, is not just a matter of chance but a result of "dedicated effort" spanning the past six to seven years.
"In the post-COVID era, our business has undergone a significant transformation, achieving an impressive growth rate of nearly 50 per cent over the last three years, following a January to December business cycle," Singh added.
The growth is interestingly on the back of online gaming and e-sports, Singh shared.
"We pioneered the concept of gaming monitors,
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