GTA 6 studio exec says AI could make game development easier, but "don't expect the price tags to go down"
Rockstar Games' Grand Theft Auto 6 is on the way, and there's a lot of anticipation to see just how much of an upgrade the next game will be from the long-running GTA V. But as game development costs continue to grow, the current owners of Rockstar Games and the GTA franchise have already embraced the possibilities of generative AI technology as a potential boon for game dev, especially for games on the scale of GTA 6.
During a recent earnings call for Take-Two Interactive investors, CEO Strauss Zelnick spoke about the upcoming GTA 6, stating that current AI tech could make developing large-scale games like GTA much easier -- but not without a cost.
"We've been in the AI business since the dawn of this industry," said the Take-Two CEO during the Investor meeting. "Our entertainment properties are created largely in and by computers. We value tools. We create those tools internally, and we license tools as well. The new developments in AI are really exciting, and I've said publicly and repeatedly that I believe that they'll help create efficiency.
"In certain instances, they'll help us do things we haven't been able to do before. But it's going to allow that for our competitors as well. So I think the toolsets that come out of these recent developments will be commoditized quickly, and the efficiency that we see, others will see."
The topic of AI development has been incredibly controversial, and with good reason. AI technology enables developers to create assets and content quicker than through traditional means, but not necessarily better or within ethical means (such as copyright infringement). While supporters of the tech might argue that generative AI would handle the more tedious and time-consuming work,
