Zelnick on GTA 6: "We stay away from claiming victory until it's occurred"
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In case you missed the news yesterday, the first trailer for the next Grand Theft Auto will be shown in early December – and to say people are excited would be an understatement.
At the time of writing, Rockstar president Sam Houser's post on X (formerly Twitter) announcing the trailer already has 1.4 million Likes, 479,000 reposts, 45,000 bookmarks, and a few enthusiastic responses from other industry players – from Xbox's "We love an early present" to Devolver's offer of publishing services.
The hype is understandable. It's been over ten years since the last Grand Theft Auto, and the previous release just happens to be one of the most successful entertainment products of all time.
Grand Theft Auto 5 has made well over $800 million since launch and, as of Take-Two's most recent financial results, sold more than 190 million copies – second only to Minecraft. This is thanks in no small part to GTA Online, and the fact that GTA 5 is consistently among the biggest-selling games every month across charts worldwide, even a decade after release.
With player expectations clearly high, we ask Take-Two CEO Strauss Zelnick what he expects from the upcoming blockbuster. GTA 5 has enjoyed success few AAA games have ever come close to, so it's safe to assume the publisher is at least hoping to build on that with the long-awaited sequel.
"We don't tend to set particular expectations for any future releases," Zelnick tells GamesIndustry.biz. "Our job is to be the most creative, the most innovative, and the most efficient entertainment company in the world.
"All of our creative teams at all of our labels are trying to create perfection. And the result of
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