Seamus Blackley, the co-creator of the original Xbox, has taken to Twitter to mock Activision CEO Bobby Kotick.
Yesterday, after a pilgrimage of roughly 21 months, Microsoft finalized its merger with Activision-Blizzard-King with Kotick remaining CEO of Activision through the end of this year. Much has been said about this heavily debated megadeal with Microsoft owning plenty of additional franchises, including Call of Duty, Spyro, Diablo, World of Warcraft, and the Guitar Hero franchise. Shortly before Microsoft closed the deal yesterday, UK regulator CMA announced its approval of the merger. Following this decision, the co-creator of the original Xbox took to Twitter to mock Bobby Kotick for now being bought by Xbox, mentioning "karma".
"When we pitched Guitar Hero to Bobby, he told us nobody would ever stock it, and turned it down (only to buy it later!", Blackley wrote on Twitter. "I reminded him that he’d literally said that to me about Xbox only a few years before. He laughed."
The 'father' of Xbox added, "Now he’s being bought by Xbox. Karma is a bitch."
It has to be said that this isn't the first time that Blackley called out Kotick on this matter. After his role at Microsoft, Blackley took a role at the Creative Artists Agency to represent video game creators. In that role, he pitched Guitar Hero to Activision. Back in 2021, Blackley already suggested that the Activision CEO turned down Guitar Hero to later purchase the publisher (RedOctane) who published the game. We've included a follow-up tweet on this matter from 2021 below:
By the way, I reminded Bobby in the room that day that that he’d also told me - to my face - that Xbox would fail. That didn’t work. Later, to get GH, he literally bought the publisher, Red
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