It was a long battle for Microsoft to acquire Activision Blizzard. The video game industry had been watching this deal closely ever since Microsoft made the bid to merge the company under the Microsoft brand for an astonishing $68 billion. This deal brought massive numbers, but it wasn’t a smooth process. The regulators in various markets had to cover this deal closely, with the CMA being the last to give their approval. We knew that approval was coming in a matter of days as we entered this month. The approval was given today, and now we’re seeing the reactions.
For instance, one of the key members of the Xbox team is Phil Spencer. Thanks to The Verge, we have the internal memo that was apparently released to employees across Activision Blizzard. The memo is essentially a welcome to the Microsoft team while noting Activision Blizzard’s incredible accomplishments in the video game industry. We’ve seen several franchises really thrive in the marketplace, and we’re sure that this trend will continue now under the umbrella of Microsoft. Meanwhile, we know that the CEO of Activision Blizzard, Bobby Kotick, will be sticking around until the end of this year.
Phil Spencer notes that Bobby will continue to work in order to ensure the transition is as smooth as possible. From there, we’ll see Phil Spencer, among other team members from Xbox, visit the various offices of Activision Blizzard. Of course, for players, this means that we’ll eventually see titles land on the Xbox Game Pass subscription service. It should also give the games an even more extensive reach, with new players getting a chance to try some of their past titles or new upcoming releases due to the games landing on the popular Xbox subscription service.
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