Xbox Could Become Irrelevant If It Doesn't Thrive In Mobile, Phil Spencer Says
Mobile is bigger than console and PC, and Spencer discusses what Microsoft needs to do to find success there.
By Eddie Makuch on
Microsoft has always said its deal to buy Activision Blizzard King was mostly about getting a foothold in the mobile game space, and now Phil Spencer has discussed this further. Appearing on the Xbox podcast recently, Spencer said Microsoft runs the risk of becoming irrelevant if it doesn't find a way to have success in the mobile game market, which is bigger than console and PC.
«I am really looking forward to learning on mobile. The truth of the matter is, if you're going to continue to be relevant in gaming at a global scale, you're going to have to find a way to be relevant on the largest platform, which is mobile,» Spencer said.
Now that Microsoft owns Activision Blizzard King, the company takes ownership of the juggernaut Candy Crush series, Diablo Immortal, Call of Duty: Mobile, and every other mobile game from ABK. This is independent of whatever internal plans Microsoft might have had already for the mobile gaming space, including potentially its own mobile game store.
«It's critical for us to deliver on the full promise of over 3 billion people playing video games; the opportunity to reach more and more people. People who only play on their phone, find Xbox to be something that's interesting for them,» Spencer said.
No one should expect Microsoft to turn all of its franchises into mobile games (which is something that Activision Blizzard previously said it wanted to do). In fact, Spencer said Microsoft's ability to operate in multiple different business sectors is a strength.
«It doesn't mean I want to turn all of our franchises into mobile franchises; it doesn't mean everything is going to
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