Mastercard and Xsolla partner to enhance gameplay with payment technology
This is a VB Lab Insight article presented by Xsolla.
As the gaming industry grows, developers need to embrace new ways for players to interact with their favorite titles. Microtransactions, subscriptions, the emerging market for digital assets and more call for more advanced seamless payment experiences on both sides of the transaction. At GDC 2023, Jen Premisler, SVP Fintech Solutions at Mastercard, and Berkley Egenes, CMO at Xsolla, sat down to talk about the challenges gamers face with in-game payments, and how next-generation payment technologies and loyalty solutions will make the experience seamless, secure and rewarding.
A sponsorship with Riot Games that began five years ago extended Mastercard’s reach into the esports arena — and a close-up look at how payments function in the gaming ecosystem, across game genres and platforms. Now a partnership with Xsolla has unlocked the opportunity for Mastercard to add more value to the ecosystem, Premisler said, and tackle the major challenges in setting up secure payments for players.
“Early on we recognized somewhere between four and five high-level pain points that we could address,” she explained. “In addition to payment experiences and providing cyber fraud and intelligence capabilities, our other sweet spot is loyalty and data services. All of those things can be leveraged in the gaming space to make this partnership really pop.”
The way a company handles its players’ payments has a direct impact on engagement and loyalty. Developers are on a constant search for solutions that address the need for simplicity, security and speed. They want transactions to be effortless for players to make, and for developers to process.
It also needs to be a seamless journey, embedded
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