Xsolla invests in ‘phygital’ fashion startup Pillz
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Gaming payment platform Xsolla has invested in “phygital” fashion startup Pillz.
Pillz is the latest to combine physical and digital when it comes to luxury fashion, and it is using Web3 to merge its fashion with real-world goods.
Together with strategic partner Xsolla, Pillz is laying the foundation for Web3 infrastructure, merging digital with physical. The funds raised will enable the company to launch its product and prepare for serial production.
Pillz is an extension of digital identity, and it makes a device that can make non-fungible token (NFT) collectibles and NFT games tangible, so users have a deeply immersive experience interacting with their NFTs in physical reality, the companies said. Users can upload their NFTs to Pillz without transferring the token to the device, requiring verification of its ownership.
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Xsolla said wearables of the future are phygital: Pillz enables people to wear their NFTs as an accessory – whether it is a necklace, bracelet, keychain, or anything else. The leading fashion and jewelry brands can collaborate with Pillz to create limited NFT collections and produce unique accessory designs.
Pillz is a unique solution in the market, with no direct competitors, the companies said.
“We are working on an empty market, risking either being unnecessary or surpassing the market and being ready for market demand,” said Marat Saakyan, CEO of Pillz, in a statement. “We believe that our solution will push
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