Xsolla announces its new telecommunications initiative plus a new cloud solution at GDC
This is a VB Lab Insight article presented by Xsolla.
At GDC 2023, Dean Takahashi, lead writer for GamesBeat, welcomed Chris Hewish, president of Xsolla, to discuss the new initiatives Xsolla recently announced. They talked about the opportunities its new cloud gaming solution will crack open for game developers, featuring a new pay-as-you-go model, and the company’s expansion of the Xsolla Digital Distribution Hub into the telecommunications industry and its global audience of 7.3 billion mobile phone users.
The focus is on building relationships with players, Hewish says – and a lot of that comes from the ability to connect directly with them, via online hubs, outside of app stores.
“We’re seeing some companies are generating up to 40 or 45 percent of their revenue through these online web shops,” he said. “They’re seeing incredible engagement from players that visit them. Up to 80 percent of the visitors make a purchase. We’re seeing the average number of purchases on a web shop monthly is five per visitor. And then 35 percent of those visitors are doing 10 or more purchases a month.”
This all ties back to the increased democratization of gaming. It’s about unlocking the ability for players to pay or engage with a game no matter where they are in the world, and giving them alternative payment methods and distribution channels to make the experience global and universal.
Cloud gaming has had a mixed reception over the years, but if you look at it as a tool rather than a replacement platform, it’s opening up opportunities for a new kind of player connection and engagement, without the complexity, Hewish said.
“We’ve offered a new solution for our partners where they can have a single point of contact for their players to
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